Written by Courtney Morey

This pandemic has made some businesses feel like they’re in a financial drought, having to conserve resources like a camel in the Sahara Desert. 

Camels are one of the most adaptive animals in the world. Their humps store huge amounts of fat so that they may go without food and water for 7 months - that’s a lot longer than we’ve been in quarantine! 

We are impressed with how businesses have been adapting to their new economic environments. Here’s a list of some of our favorite examples. 






According to a study by MIT conducted in April with 25,000 American workers, 35% of workers said that they have been working remotely in response to COVID-19. Because no one is really traveling right now hotels had to think of a way to repurpose their services. 

For day rates as low as $29 remote workers can rent a hotel room at Red Roof hotels to work in silence or just to escape from their families for a few hours. Don’t judge - not everyone has the comfort of a Man Cave or a She Shed. 





There’s no doubt that restaurants have been one of the industries that have been majorly affected by this pandemic. At Fat Rice in Chicago, IL Adrienne Lo and Abe Conlon morphed their restaurant into a market. They created “Super Fat Rice Mart” where they sell their specialty menu items frozen so that people can enjoy Fat Rice Food at home,

“our pivot is recreating the dishes people have come to know and love in their own home.”

Fat Rice has also become a pop-up relief kitchen for people in the industry who have been laid off because of COVID-19. They’re fighting the good fight. 





Hand Sanitizer has been in short supply and in high demand. These three companies have banded together to create sanitizer to turn a profit but also to produce some for anyone who wasn’t fast enough to get their hands on a bottle. 

You can thank LVMH perfumes and cosmetics (owner of Christian Dior perfume), Pernod Ricard (creator of Absolut Vodka and Jameson Whisky), and Skyrora (rocket manufacturing company) for answering your sanitation prayers. 


Seedling’s Clients 

COVID-19 has affected everyone and has forced us to get creative with our clients. Here are some examples of how we’ve adapted together!

Mr. Sid 

Mr. Sid is a high-end menswear retail store in Boston, MA that offers luxury and style. When they were forced to close their stores to keep their employees and clientele safe, they had to think fast to deliver an experience that their customers were used to. 

Now they offer a virtual shopping experience with video communications in which a sales associate can walk you through the store and provide you with the same services as if you were there in person. Once you’ve chosen your garment they ship it right to your door for your convenience.


Boston Winery 

This rustic, beautiful space held wine tastings and events before the pandemic began. Now, n order to create a sense of community and to pass the time, Boston Winery in Dorchester, MA hosts live, virtual wine tastings in a 4 part series called Springtime Tasting on Instagram Live and Facebook Live. Vito Bruno picks each bottle of wine to taste and ships the bottles to the wine-lovers' homes. Everyone can taste their Springtime 4 Pack of wine together from the comfort of their home safe and sound.


Our clients keep us busy, but as a team, we’ve had to make some adjustments internally too. To ensure that we are unified in our decisions and are aware of any quick-turn changes, we meet twice a week on Google Meet to collaborate. For any projects that need mapping out or a more thorough presentation, we utilize our Google Jamboard so that everyone is on the same page and we can execute perfectly.

Does your business need help adapting? 

Schedule a Support Call with Jason