Do you feel as though your marketing tactics are being thwarted by algorithms that are constantly changing without notice?
We know it can be frustrating. Because the algorithms are always changing, you’re having to change your strategy, and that takes more time and resources. It’s like trying to fight a battle, but the terrain keeps changing.
Jason Zagami, the owner of Seedling, is all too familiar with this problem,
“Marketing changes so rapidly, and when social media platforms change algorithms, they don’t tell you. I love to research changes and learn how to adapt, but not everyone has time for that. Most people have family and lives and they have obligations.”
It can be overwhelming having to keep analyzing changes and adapting to trends so that your business posts are noticed. You don’t want your business to run your life, leaving you stressed, tired, and deflated.
So how can you keep up with all of these marketing changes, while also running a successful business? Instead of waving the white flag when it comes to your marketing strategy, Jason has a solution. The OODA Loop!
Although the OODA Loop may sound like the new high-fiber cereal - now available to a supermarket near you! - it’s actually a military method that was developed in the 1950s by the United States Air Force Colonel, John Boyd. OODA is an acronym used to highlight the importance of adaptability and urgent action when faced with an unfamiliar situation.
In Colonel Boyd’s experience, when flying fighter jets, it’s kill or be killed. Every action needs to be made precisely and swiftly. Similarly, in order for your business to be successful in marketing, you need to be able to adapt and make decisions quickly. This is why OODA Loops is one of Jason’s favorite topics.
How Does it Work?
The acronym OODA is broken down simply into four steps to improve the decision-making process of a business.
This step is one where you need to absorb all of the information you can during an unknown situation, and you will have many of these if you are launching a new business or even if you are a mature business trying to stay on top of your competitors.
You need to remain objective in this step to assure that you’re thinking clearly.
In this case, the social media algorithm is always changing, so how can you assure that your ads on social media platforms will even be seen?
You need to collect as much data as possible to recognize new patterns. Perhaps what you find is that your social posts aren’t getting very much engagement at the time that you release them.
According to Boyd, this is the most important stage because this is where you take the data that you have absorbed and you create predictions of what could happen.
For example, based on the data, you may want to change the time that you release your social posts to a later time when people are out of work. You predict that when people are out of work they’ll be more inclined to respond more because they will have more time to interact on social media platforms.
Here is where you will make a decision based on the information you’ve collected, and the hypotheses that you’ve created.
In this step, you should be confident in your decision. So because you notice that your Facebook posts are not getting enough engagement at 2 pm during the week, you decide to adjust the time in which you release your posts to 5 pm.
This last step is simply just that you put your decision into action. And with this, the OODA Loop is complete.
And then repeated as needed, hence the 'Loop'!
Using the OODA Loop will ensure that you can make educated decisions quickly and precisely making your business impenetrable by unexpected challenges. It will save you time, and help you to make educated decisions in your business.
Of course, if you don’t love researching data and creating hypotheses, Jason is here for you to set up a marketing strategy with you!