Stop trying to do everything yourself. Hire the right people, and then elevate your quality of work. Everything else will take care of itself. It's much better to be a business specialist versus a business generalist.
a 404 Page is where you end up when you follow a broken link. Instead of a big let down, they can be an opportunity to make them smile ;)
Email marketing is an easy and inexpensive way to boost repeat business or gain new business. Show what new products and services you offer.