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16 01, 2019

Pricing Strategy – Price War. What Is It Good For?

Understanding price wars and what can be done to avoid it
11 11, 2018

Pricing Strategy – Value Based Pricing

Exploration of Value Based Pricing Strategy
4 11, 2018

Pricing Strategy – Who decides the price?

Exploring a better way to price a product or service and when does the customer come into the decision process.