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Constitution Seafood goes direct to consumer: Case Study

In 2018 the Seedling team helped a family-owned seafood company expand their business to include direct-to-customer retail to ship seafood to customers all over the U.S. They needed a full website re-design, including an e-commerce platform that would allow them to grow beyond the Boston area.

Pricing Strategy – Price War. What Is It Good For?

Understanding price wars and what can be done to avoid it

Pricing Strategy – Value Based Pricing

Exploration of Value Based Pricing Strategy

Pricing Strategy – Who decides the price?

Exploring a better way to price a product or service and when does the customer come into the decision process.