In 2018 the Seedling team helped a family-owned seafood company expand their business to include direct-to-customer retail to ship seafood to customers all over the U.S. They needed a full website re-design, including an e-commerce platform that would allow them to grow beyond the Boston area.
Dark Patterns are a design choice used to misdirect, obscure or trick a user into an action or inaction. It's not just ethically wrong but in some cases illegal. There's an easter eff in the featured image and also a great video.