Make some noise.
I ask myself on every project, how can we make this remarkable? What about this will get people excited? Why should anyone care?
My biggest fear is shipping work that blends in to the Messy Middle. It’s a bigger fear than making a mistake.
Mistakes inevitably happen when taking risks. Good clients know this.
Mistakes are ok when everyone is aware of the risk. Sometimes mistakes turn a profit. They create such a ruckus that sales go up in spite of a misfire. The market rewards those who try.
There are no rewards for unremarkable work. No accolades for doing the safe thing.
I’m excited to make some noise in 2019. I hope you are too.
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