Written by Jason Zagami


Hashtags are everywhere, so why aren't you using them? It's such an easy and fundamental piece of social marketing that we sometimes take it for granted. 

I'll admit that we haven't been using them like we should be. That's why I decided to write this post, to reinforce how powerful and easy to use they are. 

Here's a great example from Campbells Soup using Hashtags for #nationalgrilledcheeseday. 

Hashtag Research

I love that Instagram shows you how popular a hashtag is when you use the search function. You can see that #grilledcheese has 732,991 posts as of the time of this article. 


People are constantly clicking on trending hashtags or hashtags on subjects that matter to them. Find clever ways to incorporate them into your social posts. Use hashtags. You'll be glad you did. 

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