By providing relevant and helpful content throughout your customer’s buying journey, you’ll naturally and easily attract more customers.
Inbound Marketing campaigns can reach your customers through a variety of channels such as blogs, social media posts, and search engine results.
It eliminates the need to compete for attention from potential customers. Instead, as you solve their problems and provide answers to their questions, you’ll establish yourself as one of their welcomed resources. As you build trust and credibility, you’ll attract more and more qualified prospects.
Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Nearly everyone today will research a product or service online before speaking with a salesperson. The internet has empowered buyers and diminished the effectiveness of traditional tactics. Luckily, there’s a solution. By providing helpful and relevant content to buyers, you position yourself as a trusted expert. This in turn drives more traffic, increasing leads, resulting in revenue.
It Works Best When
Your product/solution is complex
It Doesn’t Work WhenYou need a miracle overnight
There isn’t a budget for content
Your executive team isn’t on board